Most people who buy PLR never actually get around to implementing it. Instead, they just stick it in a folder on their hard drive and forget all about it If that hits a little too close to home for you, don’t worry – we’re going to look at a simple process for taking action on that PLR.
One of the drawbacks to PLR is that everyone who buys it gets exactly the same content. If 15 people all use the stock sales page and graphics on their site, they’re all going to look the same. This often causes people to compete on price, driving the selling price down for everyone.
Instead, get some new graphics made for it, tweak the sales letter (especially the headline and subheadlines) and make it “look” like something different. This makes it much harder to compare directly to another offer, taking price out of the equation to some degree.
2. Set Up A Website
The next stage is to get the sales page, download page and any other pages included with the package uploaded to your hosting account and ready to start taking sales. Registering a new domain and setting up its own hosting might be a good idea, but don’t get too caught up in it. It’s better to sell it from an existing site and actually have it selling than to wait until you find the “perfect” domain.
3. Order Processing
You’ll need some way to accept payments, then forward your customers on to the download after they’ve purchased. There are lots of options:
Don’t overanalyze this step. While you can use whatever shopping cart service you already have, if you aren’t using one a Paypal button will work too. Again, having something up and running and taking orders will be infinitely more profitable than waiting until you find the “right” solution.
4. Connect To Your Autoresponder
You should always build a list of buyers for anything you sell, and PLR is no different. Create an email list in your autoresponder service and either put an opt-in box on the download page or integrate with your shopping cart.
If you use an opt-in box on the download page, offer a bonus of some sort for opting in to improve your conversion rates.
5. Send Traffic To The Sales Page
After the delivery funnel is all done you can start generating traffic to the sales page. You can do this in any number of ways:
- Send a promo to your existing email list
- Add a link in your signature on market-related forums
- Post it to Facebook, Twitter and other social media sites
I hope you found this article useful, I’ve been profiting with PLR since all the way back to 2006, from flipping products to selling PLR to my list. The possibilities are endless with what you can do with PLR, just use your imagination and stick to a plan!
All the very best,