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Setting Up PayPal On Your Website

Posted on 12. Mar, 2011 by MRR.

It almost goes without saying that one of the main reasons you run a business is to make money. If you have a traditional “bricks and mortar” store, you can always accept payments from your customers simply by getting yourself a cash register or cash box.

Yet many businesses are exclusively on the internet. Then you need to figure out a way for your customers to pay for the goods and services you sell. For many businesses, PayPal has been the answer.

PayPal’s “Website Payments Standard” product is what many businesses use. There is no monthly fee associated with the service. It also allows businesses to accept customer payments via credit card.

The service works by providing customers a clickable button or link that takes them to the PayPal website when they are ready to purchase. The customer enters their information on PayPal, and is then returned to the business’s website after the transaction is completed. PayPal provides the shipping and other information to the business to complete the transaction.

Basic PayPal Set-Up

Set-up is relatively simple.  Begin the process by signing up for a website payments standard account on PayPal. Provide your business information, including the bank account you want to link to your PayPal account. PayPal then provides you with tools to create the HTML code for the “Buy Now” or “Add to Cart” buttons. You can insert this code on the appropriate page of your website.

For an additional fee, PayPal also allows you to set up subscription services that your customers can buy. For example, a business that provides monthly reports can sell a subscription to customers who are willing to pay a certain price each month. Customers only have to provide their credit card information once.

PayPal also offers a service called “Website Payments Pro.” This provides you with the ability to accept customer payments directly on your website. This service costs $30 a month. It does require that you manage your own credit card data security infrastructure. This can be a daunting task for many small businesses. There are strict laws and regulations that apply. However, high-volume businesses may consider it worth the additional time and expense.

PayPal’s Fees and Charges

PayPal charges a fee for each transaction. The fee is based on the volume of your monthly sales. If your business does a monthly business of 50 transactions for $20 each, PayPal will take $44 of your $1000 as a fee. The fees generally decrease as the dollar value of your business increases. However, each individual transaction triggers a minimum 30 cent fee. If your business does lots of very low price or “microtransactions” online, then PayPal might not be an optimal solution.

PayPal has proven to be the convenient, reliable and reasonably priced service for a significant number of online businesses. It’s convenient for your customers. And it’s a fast and easy way to collect payment.

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How to Find Your True Business Passion

Posted on 22. Jan, 2011 by MRR.

It seems every single book you read on business has one primary word of advice: do what you love. Passion, then, is very important for business success. It makes sense. If you love what you do and are willing to devote yourself to it, then you’ll have fun and success will follow.

However, it can be difficult to determine your true passion. There are probably many things you enjoy doing. Some of them might make great business ideas too. However, are they a true business passion? Here are a few considerations to make and steps to take.

Look to Your Past

Yes, you’ve changed and grown over the years. However, often the hobbies or activities that really stirred your soul when you were younger are still there. Your passions haven’t changed. Look back to your childhood, your teenage years and even college.

What did you love to do? What classes did you take just because you were interested? What books did you read? What were you hungry to learn more about? Write down any ideas that come to you. If you’re unsure, call a parent or a sibling and ask them.

Do You Have a Bucket List?

Your bucket list is that list of activities you want to do before you kick the bucket – before you die. Most people put their hopes, desire and passions on their bucket list. It’ll be full of things they’ve always wanted to do. For example, go skydiving. It’ll also be full of those dreams that never quite became goals. For example, write a novel.

If you look closely at your bucket list you’ll find there are hidden passions. Uncover those hidden passions. Examine them more closely. Is there a business idea that’s worthy of more research? For example, maybe you always wanted to visit the wine growing in Italy. That might be a great idea for a theme-based website or a money-making blog.

What Are You Doing Right Now?

Finally, take a look at the activities you engage in right now. What brings you joy and passion? What do you love to talk to other people about? Make a list of those activities and interests. For example, if you love college basketball and look forward to March Madness every year, perhaps there’s potential for an information marketing business. You might write a book on how to win the office March Madness pool every year.

Finding your true business passion isn’t as difficult as it may seem. Set aside time each day for a few weeks. Look to your past. Explore your present. Analyze your future. Chances are you already have some very profitable passions just waiting to be uncovered.

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Article Marketing – Why It’s Still a Fantastic Way to Get Free SE Traffic

Posted on 15. Dec, 2010 by MRR.

When it comes to tried and true marketing tactics, few have stood the test of time. However, article marketing has always been a fantastic way to get free search engine traffic. Today it’s still true. If you’re looking for a quick way to drive traffic to your website, few tactics work as well as article marketing. Here’s how to make it work for you.

#1 Create content that offers value. Article marketing works best when you’re publishing top quality content. The more value and benefit your article offers, the more attention it will get. On article marketing sites this means you’ll get more readers.

It also means you’ll have more website owners publishing your content. The more people who publish your content, the broader your exposure. From there it’s a simple process. As each person reads your article, they’ll click through to visit your website. More readers then means more website visitors.

#2 Write a headline that captures attention. Your article may be the best article ever written. However, if the headline doesn’t grab a reader’s attention, it’s probably not going to be read. No one will know how wonderful your content is. Your headline plays a very important role. To grab attention there are a number of headline styles that work. They include:

* Numbers – 10 tips to look younger today
* Benefit – Discover how to look younger today
* News – Newly discovered secret promises fountain of youth
* Question – Do you want to look younger without spending a fortune?

Take a look at headlines that attract your attention. With a little practice you can quickly discover how to write attention- grabbing headlines. Also, be sure to pay attention to the data. Look at your article data to find out what articles are published most often, what articles generate the most click throughs and what articles are read the most often. That will help you learn what your audience responds to.

#3 Make sure to include a call to action. Each article directory has its own guidelines about what’s acceptable. Some allow you to include embedded links in your content. Some allow photos and graphics. All of them allow an author’s box. This little box is where you include not only a brief sentence about who you are, but also a call to action and a link to your web page. If you’re driving traffic to your website, then you may link to your landing page.

A call to action is an important element many article marketers overlook. However, it’s essential if you want to drive traffic to your website. People need to be told what to do next. If you don’t ask them to visit your website, chances are they won’t.

Article marketing is still a very effective marketing tactic. Choose one or two quality article directories, create a content plan and start using this free marketing tactic today. You’re going to love the results.

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Need Outsourcing Help?

Posted on 08. Dec, 2010 by MRR.

Many extremely successful internet marketers say they would do one thing differently if they could. They say they’d outsource earlier in their business. In fact, many experts advise outsourcing almost from the very beginning. If you’ve come to a point where you’re ready to seek outsourcing help, congratulations! This is an important step. Where you go from here will help determine your success.

Your First Step

Your first step may be surprising. It’s not to start asking for referrals or to do a Google search for freelance help. Your first step is to sit down at your desk and plan.

You want to begin with a definition or a list of the tasks you need help with. These tasks will also likely include systems or a step by step of how you want the task to be accomplished. For example, if you’re outsourcing your customer service, you want to outline your customer service system so whoever you hire can step right in and do the job correctly.

You also want to plan how you’re going to outsource the task. For example, are you going to start small and outsource only a portion of the responsibility? Do you want to be able to add tasks and responsibilities as you develop a working relationship with your help? Do you want to be able to add more tasks as you can afford them? What’s your long-term outsourcing plan? That takes us to your second step.

Creating an Outsourcing Budget

How much can you afford to pay? This is going to involve two key questions:

* What is the task worth to you? (This is in terms of both time and money.)
* What is your hourly value? (How much do you make per hour?)

Your hourly value can be calculated by dividing your profits by the number of hours you work each week, month or year. For example, if you make $50,000 in profits annually and you work 2080 hours annually, then your hourly value is $24/hour. This information can help you decide if it makes financial sense to outsource a task. If it costs more than $24/hour then it might not be a wise financial step.

Where to Find Outsourcing Help

Once you have determined exactly what you’re looking for and how much you can afford to pay, then it’s time to start looking for outsourcing help. You can find good contractors in a number of places.

1. Ask associates for referrals
2. Network online
3. Search engines
4. Freelance websites like Elance
5. Search engines

Evaluating Your Candidates

Once you have a few candidates in mind, review their work samples and references and consider giving them a test project. You want to evaluate their communication skills, professionalism and ability to do the job you requested.

Maintaining the Relationship

Once you’ve had the opportunity to work with a few contractors and you’ve found the people you work best with, there are a few things you’ll want to do to ensure they stick around. The first thing is to work together to determine a method for communication that works for both of you. Some people communicate well with email. Others prefer phone calls or instant messaging. Make sure this communication system is established and works for both of you. Additionally, flexibility, constructive feedback and consistent work all help keep a contractor happily working for you.

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Top Viral Marketing Tactics

Posted on 05. Dec, 2010 by MRR.

If you’re like other motivated entrepreneurs, viral marketing plays an important role in your marketing strategy. Viral marketing, when successful, has the ability to skyrocket awareness and profits.

What Is Viral Marketing?

Viral marketing is content that’s captured the attention of the mainstream consumer. It’s content that people bookmark, forward, post on social networking sites and link to. Viral content has the ability to spread from one corner of the globe to the other. It spreads like a virus and can change a business overnight.

Nine Top Viral Marketing Tactics

First, let’s be clear. Viral marketing is content marketing. However, when you’re creating your content, your goal broadens. You want to offer value to your prospects and customers. However, you also want to go beyond offering basic value. You want the content to be so compelling that it goes viral. There are several types of content that can help you reach your viral marketing goals.

#1 Lists – People love lists. In fact there are many popular books that are nothing more than a long list. For example 101 Uses for a Dead Cat. This book was a big seller and was nothing more than a long, and perhaps humorous, list. Lists are easily downloaded and shared, and they’re often linked to. They make great viral content. Think about your audience and the value they’re seeking. What lists can you provide that might go viral?

#2 Quizzes – Ever notice that just about every magazine has some sort of quiz inside? That’s because people like their content to be interactive. Quizzes offer the opportunity to learn something about yourself or reinforce something you know about yourself. They also allow you to interact. Quizzes, like lists, can be funny, interesting and informative for the user or interesting and informative for you. You can use a quiz to learn more about your prospects and customers.

#3 Tools - Tools are things people can use. One great example of a tool might be an iPod application or a downloadable worksheet. A tool is also something that makes your prospect’s life easier. It offers value.

#4 Video - Video may be the most popular type of viral content. Most often the videos that go viral are funny, but they can also be informative or heart wrenching. Randy Pausch’s Last Lecture is an example of a viral video that is heart breaking and inspirational at the same time. Explore your audience’s needs and preferences and then brainstorm ideas for a video.

#5 Images – Photos and cartoons are common viral images. They can capture an idea, make people laugh, or inspire them to take action.

#6 “How to” content - When it comes to standard content forms, it doesn’t get better than the “How To”. Your “How To” content can be video, audio, or print – whatever your audience responds to.

#7 Funny story (or meaningful/touching story) – Humor tends to be the most popular type of viral content found online. However, a touching story, life lesson, or an inspirational story also spreads quickly. If you have a story to share, craft it well, make it public and then share.

#8 Controversy - Loud opinions about situations always stir up a controversy. Many people will want to weigh in and share their opinion too. Reports are a great way to create viral marketing content that’s controversial. Blog posts work quite well too because they provide people with a format to respond. One way to capitalize on controversy is to create a free report, promote it and discuss it on your blog. This way you’re reaching your audience quickly and the viral report will spread quickly.

#9 Sweepstakes, contests and giveaways – Finally, the last type of content that can easily go viral is a contest or sweepstakes. This is because everyone likes to get something for free and everyone likes to win. The bigger the prize, the more quickly word will spread. For example, if you’re giving away an iPad on your blog, you’ll likely gain a ton of traffic. People will be linking to your blog and there will be quite a commotion. Give away a free report and you’re not going to have as much activity. The key to capitalizing on this type of viral content is to build your opt-in list at the same time.

Creating viral content is the first step to a successful campaign. You’ll also want to integrate it into your overall marketing strategy. Use every tool available to get the word out quickly.

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