The List Building Techniques that Worked

Posted on 20. Nov, 2009 by in Marketing Tips

In the world of Internet marketing, the idea of buying lists is generally frowned upon because it is baseless and only concerns itself with contacting a large group of people. While you do get hundreds and thousands of names in one list alone, this is not always the most profitable option. If you are someone who likes to make sure that your e-mail campaigns and newsletters, as well as articles, get to the right person, what you want to do is list building.

What is list building? It is generally expanding your customer contact database in a strategic way, so that all of your customers, members, subscribers, and contacts form part of your target market.

What are the benefits of effective list building?

Targeted content

Building a list that is based on your target demographic makes it easier for you to create specific, customized content that will meet the needs of this market. Imagine if you had no idea what sorts of people are on your list – how then can you make your content more driven and effective?

Less chance of being blacklisted or called “SPAM”

People who get uninvited e-mails from unknown companies usually mark the content as spam. Buying lists can get you flagged, just like that. It’s because people don’t know you and you didn’t really ask their permission to enter their inbox.

Higher rate of subscriptions and better page views

Getting your content to the right audience will increase the chances that your content will be read and appreciated by the right people. And if the right people read and appreciate everything you write, then they will want to hear from you again. It’s as simple as that.

How then can you build your list the right way?

Offer them benefits

Apart from the content that you will be sending to their inbox, learn to offer add-ons and incentives that will lure them to your website and to sign up for membership. Offer them a free trial of the product you are selling, or maybe a voucher for your affiliate websites. People normally respond when they know that they will get something in return.

Write good content to keep them on your list

Just because the recipient of the content is part of your target group doesn’t mean that he or she will keep reading your emails permanently. Another part of building your list is to ensure that the information you send out is always written in a style consistent to the preferences of your target audiences. If the writing doesn’t appeal to them, then why should they keep reading? Therefore, set writing standards for this audience and always meet them every time you write an article.

At the end of the day, it doesn’t stop with just gathering the initial list. To keep your list growing, you have to constantly make your own efforts to allow it to build up and expand. This can be done by following the tips above. List building is a continuous process, and one that must be done carefully and creatively.

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