Resell Rights Definition

Readers must be warned that while resale rights are the latest craze these days, ill-informed marketers could get into hot water. Our advice:  when in doubt, seek legal advice especially if you intend to do a full launch and all-out marketing online blitz for several digital products.  Be aware too that there may be  e-commerce laws that apply to your products.

Here’s a rundown of the different resale rights:

Basic Resell Rights (BRR)
You’ve just bought a digital product – say an e-book – from someone.  You have the right to resell the e-book to your customer, but your customer cannot resell it to another.  You keep 100% of the profit each time you resell the product. 

Resell Rights (RR)
Resell rights allow you to resell a product in either its physical or digital form.  If it is a digital product, you get to pocket 100% of the profits and still enjoy the product, because digital products can usually be duplicated.

Master Resale Rights (Master Resell Rights)
Master resale rights enable you to resell the product to your customers along with the basic resell rights that come with it.  Your customer in turn can also resell the product to their own customers.  Master Resale Rights can be sold with the product or sold separately.

Private Label Rights (PLR)
We like to call these rights the rights of “substance.”  Private label rights (PLR) allow you not only to buy the product but also change the product in any manner you see fit.  There’s more:  you can change or alter the product even if it’s just the title or first and second paragraphs of the e-book, and then put your name as the author.

Let’s be careful with PLRs:  they do not automatically confer copyright.  Copyright is a sticky issue and when you purchase private label rights to a product, be sure you read the fine print and the words in between the lines.  Better yet, contact the product or content creator.  Also, obtaining PLR does not mean you automatically inherit reprinting or re-selling rights.  It's absolutely critical that you read the license included.

There’s nothing to fear.  PLR can be a lucrative undertaking because of its weight in gold, so proceed enthusiastically, but question anything that is not clear to you.

Give Away Rights
These allow you to give the product away for free but you cannot resell the product or change/edit it.  You’re giving it away for free to improve traffic to your site and boost sales.

Staying Ahead Of The Curve

There is no doubt in my mind that staying ahead of the curve is what will make or break the amount of profits a reseller will make.  True, there are resellers out there who still make some nice income from selling the 'Old Stuff' there are still those resellers who will make some grand money from selling outdated products.  If you are in the know about resale rights and what the latest products are then you know when to purchase, if you are not in the know then you could be parting with $40 - $50 or more for a product or package that everyone else has!  My advice would be to do further research, difficult I know, but if you get a general feel that the product has not been knocking around for years you could be on to a winner.

In saying all this, the internet is a very big place, and just around the corner could be the latest sale you make, even for the old stuff.

A New Dawn For Resale Rights

Private Label Rights are gigantic also, with more and more marketer's realizing the true power behind offering a product with PLR, instant fame, fortune and a never ending tide of traffic scrambling to download a product that they can call their own.

If the resale rights market interests you, now's your chance to tap into this industry and reap the benefits.

Resell rights are here to stay, just make sure that you stay ahead of the pack!

Bren O'Hara

Founder of MasterResellRights.com

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