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?Bread and Butter!? That is what
people say who are walking along and an obstacle comes between them. They
release one another‟s hand and walk on either side of the obstacle, then rejoin
hands and say, ?Bread and Butter?. It‟s symbolic. Bread and butter belong
together.
Another way the term ?Bread and Butter‟ is used is to denote the main substance
of an enterprise. ?That trick is his ?Bread and Butter‟ trick.? This means that
it is the backbone of his act and that he depends on it and relies on it
regularly to sustain him. Both interpretations of the term ?Bread and
Butter‟ apply to list building and Internet Marketing. You just can‟t have one
without the other. You can‟t separate the two because they belong together and,
likewise; they are the sustaining part of an Internet marketers business.
List building is the first, most important and most constant of all the tasks
that Internet marketers engage in. Their lists are their bread and butter and
their lists and their businesses belong together. Neither can exist without the
other. You won‟t have to wander around the Internet very long before you
will find people saying that list building just isn‟t important... and that it
isn‟t even necessary. Don‟t you believe one word of that hooey... and that is
precisely what it is... hooey!
That is without a doubt the worst Internet marketing advice that is available
anywhere on the Internet... and there is lot of useless information out there.
There is useless information but the idea of not building a list is just
downright dangerous advice to follow.
List building isn‟t important... it is absolutely vital... it really is your
bread and butter.
Without a list, you are simply without a business.
The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without
the consent of the recipients. That is the law. The penalties for disobeying
this law are
tough! You can be fined up to $11,000 per unsolicited marketing email that you
send!
It wouldn't‟t take but one to do a lot of damage and if you send hundreds, you‟ll
never get the fine paid off? at least not in just one lifetime. Do you NEED an
opt-in list? YES! Your list is your bread and butter.
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