1. Headlines
If you can't get this right, you might as well
skip the rest of the sales letter because the headline is the first thing
(or the last thing) that a person sees on the page of a sales letter. With a
beefy selection of headlines, you will be able to catch your prospect's eye
and let the rest of the sales letter do it's magic!
2. Sub-headlines
Double your impact with swipes of sub-headlines. Once the headline has
grabbed your reader's attention, the sub-headline will summarize the
benefits in such a way that the customer will be hooked reading the rest of
the letter
3. Hypnotic openers
'Dear reader', everything that goes after here should be strong, punchy and
packed with details. It's like saying 'once upon a time' and opening up the
magic of the beginning of the story. Hypnotic openers will get the ball
rolling.
4. High converting bullet points
If you want to lay the ideas out line after line, make sure it counts. This
swipe module will give you the tools to convey your benefits at light speed.
5. Persuasive guarantees
If you have difficult customers who just won't buy, give them a very, very,
very strong reason why. Guarantee them that nothing will go wrong and
there's no risk. Find 100 ways to say it persuasively, niff' said!
6. Benefits
To every customer, it's always 'WIIFM' which stands for what's in it for me?
Show them that you mean business by outlining the benefits in different
ways.
7. Bonuses
Everybody loves bonuses. Find a hundred ways to say 'I love you' by showing
your customers with throngs of mouth watering free gifts that will make them
drool at their sides.
8. Call to action closers
You can write a great sales letter, but if you can't clinch the last moment,
it will be worth nothing. You need to get your prospects moving and turn
them into customers using these call to action closers.
9. The moment of decision
You've reached the final blow so it's time to 'finish it'! These calls to
action closers will tip the one sitting on the fence off to the right side
ensuring the sale and your continual profits.
10. Powerful post scripts
Ironically, people might skip to the end of the sales letter and this is
where you'll catch them with powerful post scripts. P.S. This is a really
powerful module!
11. Engaging questions
Questions are really powerful! You may not be sitting in front of the
computer watching your customer, but asking questions using in your sales
letter is almost as good as being there. Questions engage the prospect and
unlocks their mind ensuring that they are interested in what you have to
offer.
12. Comparisons
Fancy a little social proof? Nothing is better than showing how good your
product is by beating down others. You will look better by comparison and
this will skyrocket your perceived value! Use 100 of these comparison words
to show your true copywriting power!
13. Killer article titles
Some people think article marketing is not about copywriting. It's not true
because if no one reads your articles, nothing gets accomplished. And you
want to get people to read yours by getting hooked on your title. This is a
really powerful tactic in marketing.
14. Bombastic blog post subject
lines
The same as article titles, the blogging apple doesn't fall too far away
from the content tree. You need attention grabbing blog post subject lines.
People and the search engines will pick it up as well.
15. Email marketing subject lines
Increasing your click through rate starts from the open rate of emails. If
you have a compelling email subject line, you will be able to get people to
get to your sales letters. We'll show you 100 ways how to pull it off.
16. Follow ups and follow throughs
Customer not buying yet? Send them email after email. It's all in the
autoresponder anyway so just putting these in will get people to come back
to it over and over again until they buy.
17. Personal branding
If there's one thing you must effectively sell more than anything in the
world - it would be yourself (or your company). People write resumes all the
time. Blog 'about' pages, Facebook profiles, Twitter profiles, you name it!
It's all about you!
18. Getting an idea across
Sometimes you might have that killer idea but you don't know how to get it
across. These swipes will guarantee that you will not be at a loss for words
when you want to pass the killer idea to your audience.
19. Social media attention grabbers
Are you a Facebook or Twitter junkie? These tweets or post updates will get
you to increase your click through rates or get you more 'likes' on Facebook.
Especially powerful if you are in to social media.
20. Newspaper ads
Last but not least, these newspaper ad swipes will help you to increase your
business. It doesn't matter if you are online or offline, they get the job
done. You will have at least 100 of these to get you started.
