If you’re like most online business owners, you spend a great deal of time trying to think up clever ways to increase your website traffic ranking. But the truth is, sometimes the way to do it is much simpler than we’re used to believing!
Here are 3 ways you can instantly and quickly increase the chances of gaining more website drop ins…
Ones that may become that most valuable visitor of all – the “regular”.
1. Simply include a call to action to bookmark your site – but be sure to give them a strong, compelling reason to do so! As with your squeeze pages and opt-in boxes, be specific. Tell them what valuable advantage or irresistibly attractive incentive they’ll receive, if they do.
2. Make good use of your cPanel. Check your logfile stats, to find out strong keywords that are regularly attracting traffic. Find out these, and you’ll know the search terms people are using to find you. Take advantage of these, include 2 or 3 keywords (as long as it’s a natural fit) per page. Perhaps even add a couple of pages, with the html title being your exact top keyword phrase. Then sit back and watch that traffic increase!
3. Use a Favicon to visually book mark your site. A favicon is a small graphic, like a logo, that “identifies” you to people – and you can create them easily; either in Adobe Photoshop, if you use it; or using a “free favicon generator” or the one I recommend is: http://www.favicon-generator.org/
If you’re using Adobe Photoshop, check your file extension drop-down menu. If you don’t see the “.ICO” extension, visit Adobe – there’ll be a plug in you can easily install (with instructions) for your Photoshop version. Just remember that Favicons can be no larger than 16 X 16 pixels, use an image to “brand” your site (like your logo, if you have one) – and you’re away!
You already know about putting your signature link on your business card – and sure that might have helped increase site traffic – but there are 3 potent offline methods you may simply have never considered yet.
Using A Local Marketing PR Firm
Many of them are run by skilled single agents – and although good ones won’t dance for a penny, their services may not be as out of reach (or non-cost-effective) as you might think.
A local Marketing Consultant has her pulse on all the buzz. She knows every resource, probably has ideas about where to promote you – and all that even before you’ve taken off your coat and ordered your coffee.
A basic rule of business is to expend your energy where your money-making skills lie. So you can be focusing on those areas, leaving your Marketing PR consultant free to do what she does best – promote you and drive people to your sites.
Consider Local TV
We’ve all been used to thinking of TV and glossy magazine advertising as something only the Big Leagues can afford – and, in general, that’s certainly true.
But did you know that advertising with your local TV station can be surprisingly affordable? As well as building your visibility as a “celebrity” – and even in just your own home town, you’d be surprised how far that goes!
One advantage: Local newspaper editors are much more inclined to print your press releases, if they know you’re seen on TV (and trust me, they know!)
And now there’s been a press release stating that Google will act as an advertising broker between local TV and NBC. According to the terms of the deal, Google advertisers will be able to buy ads on 6 cable networks owned by NBC (including Oxygen, MSNBC, Sci-Fi and CNBC. (This is actually history – it’s the first time Google has ever brokered ads via a television network!)
Offer A Weekend Workshop To Your Community College
Now this may not sound as exciting as your own local TV ad, or as workload-relieving as a simply hiring a Marketing Consultant or local PR firm – but offering a workshop to your Community College is a long term status and traffic increasing strategy every online business person should use!
Draw up a solid proposal, find out who to contact and make your pitch. (After all, you do that online every day, right?)
Yes, you’ll put work into it, I guarantee – and you may not get immediate clients from your actual class. But I guarantee, you’ll learn far more than you teach, and it will open you up to brilliant ideas for your market (providing your workshop subject was actually relevant!)
And it’s another great opportunity to increase website traffic by sending out press releases – both to offline sources like local newspapers and trade magazines, and to online paid and free PR services (like PRWeb).
The thing about a little work: The more you do, and the more enthusiastically you put into it, the more you’ll notice benefits returning to you… So stay positive, stay proactive, make the most of every online and offline opportunity – and watch your credibility and business repuatation grow.
Content marketing is all about giving valuable information to your potential customers and established customers alike. It is showing them that you are the authority and someone who is completely knowledgeable when it comes to the products or services that you are offering. But more than these, using content for marketing is what the modern day SEO requires.
In fact, if you will be asking around, most of the experienced online marketers will tell you that using content for marketing is one of the best methods that you can use for your online business, because of the following:
– It is cheap and very affordable (if you will be making your own articles, using this method for marketing your business is free of charge.)
– It is very effective and safe to use, regardless of the update or changes happening in the search engines.
– It is easy to apply; just make sure to update your website or your blog with at least one article/content per day.
– It boosts credibility and reputation online
– It provides valuable information to your potential clients
– It helps your customers make a well thought of and educated buying decision.
These are just some of the reasons why content marketing for business is so far the best and safest to use methods right now.
If this is your first time to work on content marketing, knowing some tips might be helpful in order to gain success. Below are some of the most successful tips that you might want to consider:
– Make an effort to know what your potential customers are looking for. Know what their needs and wants are, because this will help you come up with services or products that are in demand by your targeted group of customers.
– Make sure that you have the workforce who are ready to work as a team in giving your business the needed content on a regular basis, so that you will be able to meet the needs of your customers/potential customers when it comes to their needed information.
– If you have already gained several customers already, keep a record of their feedback or testimonial about your product or your service, so that you can use it in your content. Remember, customer feedback is always the best thing that you can use to promote and advertise your business to other people who have not tried out your offers yet.
– Be organized when managing your business. Make a regular pattern when it comes to updating your website with new content.
– Work on your SEO to make sure that you will be visible online.
Content marketing can be a challenging task to many. It can also be a time consuming job. If creating content is something that you do not have time for, you can always hire a professional writer who is also an expert when it comes to SEO, so that you will not have to worry about your needed content for your blogs or websites.
To your success,
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With all of the changes happening in the search engines, we all know that our online business will always remain at risk. Let us cite Google as an example. We have seen many changes and updated with the biggest search engine we have today. And we also know how the changes and updated slapped many websites, particularly those using pay per click advertising, black hat SEO, back linking, and more.
All of these websites were either penalized or brought down in ranking, but records show that only a few website using content marketing got affected.
The is why experienced online marketers always say that the safest marketing strategy that works all time is using content to update the website, inform the readers, get them to take action, and improve ranking.
In fact, content marketing is a preferred method for advertising your business, because search engines in fact prefer giving the best user experience to the people. This is because you can easily give a lot of valuable information in your content, addressing all of the concerns and questions of people regarding your product or service.
So regardless of what update or changes happens, websites focusing on valuable content will always be safe from slaps that search engines can do to your business.
One more thing that you will like about content marketing is that you can provide content in different forms. Aside from blogs posts and articles, you can also make your content even more catchy and targeted, like making video presentations or even press releases.
When making your content, make sure to focus on several factors:
Quality is always important when it comes to content. This is because quality content gets the best views by readers, and good comments too. The reason is obvious; good quality content is worth reading or watching. Not only because it contains the needed information by the readers, but also because they will not be destructed by a badly made content that will just put their focus on criticizing it.
Uniqueness for your content will allow you to gain authority and reputation online. This is because it just shows how knowledgeable you are in your field. Copying content online is a crime. Don’t even try to do it and see the results yourself.
Lastly, keywords will also play an important role when it comes to content marketing. Keywords are the actual words or phrases that people type in the search engine field, when they are looking for resources online. When working on keywords, make sure not to overdo it because your content will just be considered spamming. Instead, just use it in the title, headers, and a few scattered in the body of your content.
This is everything you need to know about content marketing. It is so far, the most effective and safe to use method for advertising your business, educating your readers about the products or services you are offering, and improving your website’s ranking.
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Content marketing continues to be the most effective methods that online marketers use in order to generate traffic, high ranking, and of course SALES. Think of it this way – a website or blog without content will look dull and lifeless. Furthermore, people will never know your online business even existed, because sites or blogs not getting regular content will unlikely rank.
But before I move ahead, do you know what content marketing is? If not, then here is a short and brief description – this type of marketing make use of original, highly informative and valuable content added in your website or blog. The main goal is to give your readers the needed information before they make the actual purchase. Ideally, a good content will lessen the need for your potential customers to make an inquiry before buying, because everything that they are asking of were already answered in your content.
So if you come to think of it, content marketing is very powerful. It can actually make or break your business, because if your content is good, then people will see you as the authority in your field. They will also see your business as their main choice when they are looking for a product / service that you are offering, because they feel more confident with your business.
On the other hand, if your content is badly written, you can’t expect the same results. Believe me, badly writing content is easily detected not only by readers but search engines too. You will end up getting visitors without conversion, or worst – getting your website penalized.
But what makes content marketing the top most choice when it comes to internet marketing? Well, the answer is quite simple; it is cheap and very affordable.
We all know that advertising is very important when it comes to businesses online. There are tons of ways that online entrepreneurs can use, in order to gain the results from advertising. One is to consider pay-per-click advertising, which is said to be an effective technique too, in order to generate sales. However, the thing with pay-per-click advertising is they can be very expensive. This is where content marketing gets an edge.
With content marketing, you can actually do your advertising for free. All you need to do is to write your own articles, and update your website or blog with one or two new articles per day, which is already good enough to give your readers valuable information that is updated and very informative.
But just in case you do not have the time to write your own articles, you can still hire people online to do the work for you. Still, the cost is cheap, as compared to any type of advertising you might know.
So these are the different reasons why many online entrepreneurs go for content marketing as opposed to other types of marketing strategies online. It works very effectively, it is cheap, and most of all, it boosts your online conversion to the max.
When it comes to internet marketing strategies, one of the best that online entrepreneurs can use is what they call content marketing. It works best in driving traffic to one’s website or blog, and it also works best in making sure that your customers get the needed information about your service or the products that you are offering.
If you have been struggling hard for years on the internet, and yet, your earnings are still not satisfying, then maybe you have not been using this strategy yet.
To give you more information, here are the real reasons why you should consider content marketing for your online business:
It Is For Your Credibility & Reputation Online
Writing content for your business provides you the ability to share valuable information to your readers, which in return, gives you the impression of someone who is knowledgeable of what you are doing and offering, thus making you an authority. By providing content for a period of time, people will know where to go to, when they are looking for the needed information.
It Builds Trust & Confidence
Content marketing is not like traditional advertisements that are all about sales pitching. By providing content that is rich in valuable information, your readers will feel more confident buying your offer, not only because they were able to get all of the information that they need to know before purchasing, but also because they know that the owner of the business is someone they can always get in touch with, whenever they need more information in the future. To achieve this, make sure to add new content in your website or in your blog, for them to know that you are always online and ready to answer questions or inquires when needed.
Call To Action
By providing all of the information they need in your content, you will be able to make them act as soon as possible, and make the purchase. Keep in mind that your readers’ reaction will depend on what they are able to get from your content. Therefore, make sure that you focus on what they need to know, so that they can make an educated buying decision.
With content marketing, you can easily engage with your readers so you will have an idea of what they think about your product, service, and business as a whole. That way, you will know if you need to change several things in your business, for your business’ improvement.
While the main goal of content marketing is to provide valuable information to your readers, you should also never forget that adding new content in your blog or website will also allow you to gain high ranking in the SERPs. The more valuable and informative your content is, the better it will do for your SEO. Furthermore, adding new content in your website allows you to keep your website and blog updated and active, which readers and search engines like.
These are the reasons why you should consider content marketing.
Ever since I uploaded the video on setting up a Ripple system (http://www.masterresellrights.com/access/index.php?p=product&id=6354) I have had a good number of emails asking me about crypto-currencies and whether they are a good way to make money or not.
It isn’t a question that has a simple answer as crypto-currencies are a huge subject full of intrigue, speculation and concerns.
The simple answer is yes, they are worth it providing you only invest money you can afford to lose or you mine and find them yourself.
Now for the longer answer.
Crypto-currencies are a new idea and their value is still being debated. Bitcoin is the most well known of these currencies and their value has sky rocketed in the last six months. However, there have been some high profile thefts amounting to millions of dollars with the major Bitcoin exchange declaring bankruptcy and admiting to losing over $200 million!
Saying that, there have been good and bad stories relating to them. One person remembered he had a wallet with some Bitcoins in and sold them. He bought a house with the profits! Another person was left crying in to their milk as they threw away a hard drive containing a Bitcoin wallet worth several hundred thousand dollars!
Bitcoin has grabbed the most attention, perhaps due to its links with nefarious websites and its wildly fluctuating prices. There are many other different types of crypto-currency out there, of which Ripple is just one.
Mining crypto-currencies are done either on your home computer or on specialized hardware. Basically all these currencies have mathematics as their foundation and by crunching through equations you “mine” coins.
The trouble with the well established currencies like Bitcoin is that mining is no longer possible without very specialized hardware due to the complexity of the equations to be cracked.
All of the currencies have limited amount of coins available, to some degree. The supply of coins helps to determine the value of the coin and as the supply diminishes so it becomes harder to mine the coins, like mining ore out of the ground.
My advice for crypto-currencies is it is worth speculating in them. Look at the various currencies and find one you can mine on your home computer and set the mining program running in the background as you have your computer switched on. It’s not likely to make you rich, but it will make you a little bit of extra cash and if the currency takes off like Bitcoin did you could be sitting on a small fortune!
Traffic is really the aim of the game when it comes to making money online. A lot of people have given up on Google because they are so difficult to work with. As they are constantly updating their algorithms you can be building links perfectly legally and then suddenly find your rankings (and earnings) plummet when Google changes its mind about how it ranks website.
This introduces a lot of uncertainty in to your business and can mean that you end up constantly struggling against Google and it is a very hard battle to consistently win.
Whilst many people rely on paid traffic for their online business, not everyone has the financial resources to experiment with paid traffic and make it profitable. You can end up losing a lot of money whilst you work out what does and does not work.
Facebook is one of the best ways for you to get traffic and to build your online presence. There are over a billion users on Facebook and it is rapidly rising in popularity.
In order to build your presence on Facebook you need to create a group or a page. The advantage of a group is that you can interact with your visitors much more easily though the disadvantage is that they can post what they like to the group, meaning you can either spend time moderating your group or lose control of it.
A page is much easier for you to manage and you are the only person who can post to it. Your readers can post comments to your page and you are in control of deleting content if you need to.
Once you have set up a page within Facebook you will need to add some content. Add some content to your page before you start to build followers. If this is built to support a website you can use a site like HootSuite to automatically post an excerpt of your website content to your Facebook page. This is a huge time-saver and will help to keep your Facebook page up to date.
Next you need to start building followers – firstly invite your friends to like the page. As they like your page your content will appear on their timeline and their friends will click through to your page and like it too.
After this you can promote your pages (which costs you money) which will help you to build up likes. By including social buttons on your website and including a link to your Facebook page you can pick up likes from as people visit your website too!
By regularly adding content to your Facebook page and making sure it is high quality and keyword rich you will get people who are searching for content finding your page. You can buy likes on Fiverr which will boost your numbers, but do not expect these to interact with you. It can be helpful having some likes like this because it will encourage people to like a page; nobody likes to be the first to like something!
The other advantage to you of using Facebook is that you are getting links from Facebook to your website, which is good in the eyes of Google to help your rankings.
Facebook is well worth using for your business as it is a great way for you to build your online presence and funnel people to your website. I have posted some books and software on Facebook to Master Resell Rights and these are worth checking out because they will help you master this excellent way of marketing your business.
You can check out our Facebook page here.
To your success, Bren O’Hara
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Some years ago Adsense was the best way to make money; you threw up a website, used a few keywords and then lived a life of luxury off your earnings. Then Google woke up to what was going on, changed the rules and many marketers were left wailing and gnashing their teeth as their earnings disappeared literally overnight. People went from six figures a month to nothing in the blink of an eye and the rise of the “death of Adsense” Chicken Little’s appeared.
However, many other marketers sat back and counted their pennies as the money kept rolling on in.
Adsense is still something that can make you money and whilst you may find it harder to get organic traffic and Adsense arbitrage does not work so well, it is still possible to make money from it.
Nowadays it is harder to get organic traffic, but it is still possible and if you have the time and resources then it is worth your while doing it.
However, a better way these days is to rely on social media traffic.
You need to set up a website such as the Instant sites uploaded to MasterResellRights.com in February. These are quick and easy sites to build that will establish a presence in a niche. You can re-write the articles or add more of your own to the site, edit the header graphic and then you are good to go.
Create yourself a Facebook Fan Page, a Twitter account, a Google+ page, a PInterest page and so on and then drive traffic to these. You can get likes to a Facebook fan page at a bargain price if you know what you are doing (there are courses on MasterResellRights.com) and then as you post to your fan page so people will see it and click through to your website.
Try posting just an extract of the article on your Facebook page with a link to your website for the rest of the article. You can even split your articles over multiple pages which is a great way to get people to stay on your website for more time which Google loves and gives them more time to click on your ads.
You can even link your website to your social media sites using an account at HootSuite, which is a huge money saver. Even the free account is going to really help you out in saving time and keeping all your accounts up to date.
By backing up your Adsense earnings with ebook sales, Amazon affiliate links and so on, you can actually make good money from your website. A combination of all of them appropriately and tastefully placed will really help increase your earnings and protect your income if anything happens to one of the income streams.
To your success,
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You will have noticed that on MasterResellRights.com I have uploaded some affiliate packs and you might be wondering how to use these and what to do with them.
These are brilliant packs if you are looking to break in to the niches that the packs are in; and all the packs uploaded are in very profitable, high traffic niches. There is plenty of money to be made in each of these niches and a lot of traffic available!
The packs are big to download, but they are full of useful information and great value for you.
Firstly you will find a number of articles. These are all private label rights articles and can be used as is on your website. For maximum effect you will need to re-write them so that they are unique, but this is fast and cheap; much cheaper than doing it yourself. Drip feed these to your site at the rate of one every two or three days and you will keep the Googlebot coming back to your site as a source of fresh, quality content!
Secondly you will see an ebook folder. This folder will contain ebooks relating to the niche that have various rights associated with them – check the rights of each individual product first. These can be sold, given away as a list builder or otherwise used as the rights permit in order to help you make money from your website.
There is a graphics folder too which has lots of different graphics in it from banners to Facebook timeline covers, WordPress headers and more. All of these can be edited (there are PSD files too) and customized to your personal needs. This is a huge money saver as getting these graphics created can easily add up to a significant expense.
The Keywords folder is a great one, though you may still want to do some additional research yourself to find some other related keywords. These will give you ideas for domain names as well as article content / titles and anchor text for your back linking. This is a big money saver and very useful in finding an angle to attack the niche and start getting traffic.
The Product Reviews folder contains videos that you can use on your website and customize as necessary. Google loves video and you can set up your own YouTube channel and use these videos to drive traffic and rank for related keywords.
The final folder is the Products folder which has a spreadsheet with numerous products that you can promote in. Again, a big time saver as it will give you some great ideas for what to promote on your new website.
These affiliate packs are an excellent way to get started in a niche, containing pretty much anything and everything you need to get started. Remember with a quick search you are likely to find lots of other content on MasterResellRights.com that you could use on your site too!
You used to be able to write a sales letter, put a big red headline at the top and the sales would role in. You would be happy, your customers would respond well to the letter and everything would be fine.
However, things changed, the expectations of your customers changed and a plain text sales letter just will not convert as well now as it did in the past.
Nowadays you need a slick sales video, which your customers will expect and respond well to and an interesting, graphical sales letter that grabs and keeps the attention of your prospective customers.
Getting graphics done for your website can be expensive and time consuming, particularly if you want good quality graphics.
I found a package recently which I have added to the membership area at http://www.masterresellrights.com/access/index.php?p=product&id=6394&parent=170 which really solves this problem well.
It is a complete pack of sales page graphics that are brilliant quality. They are slick, professional, and will suit many needs. In fact, a lot of these graphics can be used on more than just a sales page, which is rather handy.
By using these graphics carefully in your sales letter to build on the text, draw the eye and make the site look fantastic you can compete with the big marketers and have your own slick sales letters without spending hundreds of dollars on the graphics! A cheap graphical sales letter will set you back a couple of hundred bucks, so this package, being a free part of your membership, represents fantastic value.
Customers, particularly on the Warrior Forum, now expect these sort of sales letters with the snazzy graphics. Without them you could see sales of your WSO plummet and it barely break even. These graphics will work well on your sales letter both within the Warrior Forum and outside of it. What it will do is make it easier for you to move in to profit.
If you have sales letters online right now, take some of these graphics, incorporate them in to your sales letter and split test it against the current sales letter. See how well it performs with the graphics and then add more graphics to see if you can improve the conversation rate further.
With most people having fast Internet connections these days, graphics and video are welcome on a sales page and can really help improve your conversion rate and make you more money. Give these graphics a go on your sales letters and see how well they perform for you!