As an online marketer, it’s important to understand that it isn’t a single effort that counts, but the overall strategy or well-executed plan that will enable you to build a good online presence for your business.
In order to generate traffic, build credibility and increase profits you have to have an effective marketing plan that involves certain factors like having relevant, high quality content linking from other sites to your website or blog. This will help you attract free traffic from the search engines and new potential customers for your business.
Utilizing PLR content for this propose can help you achieve this goal much faster than writing the content yourself. If you have ever sat down and written content for your business then you know that it can be a tedious and time consuming job, especially when you have other important tasks that need to be accomplished.
The simple fact is that creating your own content involves a lot of brainstorming, researching, writing and editing if you want to provide high quality content to your consumers.
PLR content can literally cut down your workload by more than 50 percent when used properly. The strategy is simple enough. All you have to do is to buy readymade content relevant to your business, make a few changes and you will end up with a completely finished piece of quality content that you can use.
Of course there are other alternatives the using PLR or writing your own content. For instance, you could hire a ghostwriter to create the content for you. However if you are on a budget you may want to consider the cost involved, because the average ghostwriter will charge $10.00 to $20.00 per page for good-quality content, while a PLR a page or article can cost as little as $1.00.
It is important to understand that if you hire a ghostwriter the content that you receive will be uniquely created for you. On the other hand PLR is not unique content. In fact, as I mentioned in lesson one, it has probably been passed on average around 50 to 100 times, so you will not be the only one using it. But don’t let that stop you from using PLR because that can easily be solved with a few modifications.
TIP: When you’re writing or modifying your private label rights content, write it from the angle of the person who you’ll be selling it to. They are the ones that will be reading the information, and if it’s for their benefit, then by all means gear it towards them. Keep in mind that it defeats the purpose if you’re not focusing on the needs of your consumer.
That’s it for today’s lesson. In your next lesson we will be talking about the terms of usage often associated with PLR content.
Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help.
As an MRR Member you have access to almost 3000 PLR Products and Private Label Rights Content via our Private Label Rights category.