Easy to digest
The first thing that struck me about this entire guide and what really helped me learn from it was the way everything was so well written and flowed seamlessly from section to section. Whilst there were a few
inconsistencies with the start of the written guide vs. the videos (such as finding a good niche being to late on in the written guide but almost straight away in the videos), the
overall payout and execution of this material is great for all skill levels. This is important in a guide of this magnitude, as otherwise you'd struggle to get started at all, which tends to happen with people when they buy other online marketing products.
Buying vs. building video is well thought out
If you decide to watch the videos, the first one you see after the intro is one called buying
vs. building. I actually thought this was really well thought out and contains some very
insightful (although largely common sense) thought patterns for deciding whether to simply buy an existing website or simply build one from scratch. Ben presents a solid argument for both and perhaps makes it harder to decide at first! But what he explains is more to do with your own personal situation and how to look at things from a
practical sense, based on your goals, timeframe and skills.
Great in depth niche research
One of the most content packed sections of the guide, as I mentioned earlier is the niche research section. This is really more useful when building your own site from scratch, but can also be applied to building out a specific site that has already been started.
There is tons of diagrams, step by step approaches and keyword research
guidance on offer here, that I think that much of the value of this guide is found here. Having said that, this entire
niche research section might be useless to a more experienced marketer, but still a worthwhile read to refresh the old memory.
Project Archimedes sounds and appears to be a complicated, technical battlefield that only the expert marketers with a degree in IT should go near, at least that's what I thought. But in reality, the entire guide is really beginner friendly and with the level of detail and accompanying diagrams and videos, there is no reason a relative beginner
could not get up and running with this system immediately.
Admittedly, a complete beginner may take much longer to grasp everything as there is so much being taught, but this is literally a step by step approach and everything from actually buying a website or picking a topic to build a website around is covered. Sure, there is still room for mistakes, but that's the same with all programs...always will be.
Which monetization methods will really sell...
Another aspect of buying a site and monetizing it which I would easily have overlooked is the type of money making model you add to your site can affect how much you make from the sale of the site. Ben does cover the most common ways to make your site earn more money by switching out old monetizing systems for new ones, but he also explains why certain money making models for sites add more value...very useful insights indeed.
Over the shoulder tuition
Particularly with the buying videos and the case studies, you get to watch in real time as Ben scours certain marketplaces and picks out the types of websites that he would personally invest in. I think this is a great touch and adds even more value to a solid product, as you begin to see how a proven "site flipper" thinks. He explains why he would run a mile from certain offers and would jump at other offers in a flash.
This style of learning is something which I feel has been neglected for a little while now in these types of
products. This style is more like it used to be a few years ago, where the entire product would be a video guide of a guy's screen, showing you how he writes a sales letter or makes something cool happen on his website etc.
How to sell on the market
Although this entire guide is all about buying and selling websites, I particularly liked the example section of how to actually list your site on certain marketplaces on order to get maximum bids. I can assure you, after previously selling one of my own sites at the very same website as Ben talks about, I was kicking myself when I saw his
techniques for BIN (Buy It Now) pricing, along with his other little tips and tricks for squeezing more from each site you are trying to sell.
Inspiring case studies
The added case studies show that this entire concept is for real and big money really can be made. For example, one video shows how Ben found this smaller, seemingly worthless site that most of us would simply step right over blindly, and why he thinks this particular site would be a good candidate (good learning material). However, he then opted out to buy the site because he was a little
sceptical of something. That particular site was put on sale for $297 at 3pm in the afternoon and Ben came back (on video) an hour or so later and it was sold for just under $600...need I say more?
Sensible and hype free
Another aspect I enjoyed about this guide was that Ben's advice is very sensible and hype free. He offers precautionary advice about the reality of flipping sites before actually telling you what to do, plus he summarizes his entire guide by further advising of the pros and cons of such a system.
Whilst it's not exactly selling you on the idea, he is also not saying anything that would put you off having a go for yourself and if anything, you end up having more belief and trust in his words as a result.
The thing to keep in mind is that the beauty of this system allows you to pick your budget and unlike the stock market or real estate market, you will always find a huge crowd of
vulture's willing to buy your assets, providing you've put the work in to make them worth more than you paid.
It sounds simple and it really is. There's no pressure to sell at a certain point, but only when you feel and know that your site is worth what you would like to sell it for. Again, Ben shows exactly how to tell what a site is worth and how to know what to charge for a site...all of which gives you a better chance of making more from each deal as a result.