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Date Added: November 27, 2011
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How to build stronger bonds, instill stronger credibility and increase your opt-in list response with relative ease!
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In this book you learn all about one of the best ways to build your Internet
marketing business ? which is through E-mail marketing.
But before we dive in, let?s take a look why E-mail marketing is so effective in
the Internet marketing industry.
? E-mail marketing is one of the fastest ways to leverage on the Internet.
Because all you do is compose an E-mail, customize it to suit the reader (their
first name or last name), and click the broadcast button to reach thousands of
? E-mail marketing is highly scalable. Unlike an ?offline? business where the
more customers you have, the busier you are, in E-mail marketing, it is much
easier because regardless of the size of your mailing list, whether it is 100 or
10,000, all you need to do is click broadcast and everyone on the list gets
notified ? all for the same effort!
? E-mail marketing is highly targeted. One of the reasons why E-mail marketing
is highly effective at getting sales is because the recipient of the E-mail gets
a kind of ?in your face? promotion. You are marketing directly to the customer
through their PERSONAL mailbox. Not only will you grab their attention firmly,
they will tend to respond with the right buyers mindset because they are
marketed to directly (unlike other advertising where the buyer might not be in
the frame of mind to buy things).
? E-mail marketing is personal. Autoresponders allow you to customize the E-mail
in such a way that it allows you to connect with the subscriber individually.
The more personalized your E-mail, the better the result (treat it as though you
are writing to your best friend).
? You can automate many tasks with your autoresponder. For every new opt-in
subscriber, you can time your E-mails for you build a relationship with every
new opt-in subscriber ? what to send to them, when to send it to them and the
frequency between each E-mail.
? E-mail marketing acts as a good pre-sell. You might not be able to cram a
sales letter into your E-mail, but at least you can pre-sell your subscriber and
lead them to your blog, sales letter or website to check out what you have to
offer and set them in the right frame of mind before they evaluate what you have
In the next few chapters, you will learn the techniques on how to build stronger
bonds, instill stronger credibility and increase your opt-in list response with
relative ease? all with E-mail marketing!