Posted on 08. Mar, 2014 by MRR.
A while ago I uploaded some videos to MasterResellRights.com about creating your own Wiki and Helpdesk. I was surprised that they weren’t downloaded more because these are two tools that I feel are vital for your business.
Let me explain how these can help increase your sales whilst decreasing your costs.
One of the benefits of the Internet to the small business or business owner is that it is very hard for a website visitor to know whether you are a one man band operating out of your spare room or whether you are a multi-national corporation. All the visitor sees is a website and, unless the brand is recognisable, there is no difference between a large or small company website.
One difference is though is the contact facilities. Often before purchasing people want to know they can contact the person to ask questions or they may want to know that they can contact the seller afterwards if there are any problems with their purchase.
I get a lot of questions from people which are fact finding and basically checking if I am “legit” before they make a purchase. All of these questions come through my helpdesk.
With an online helpdesk people can get in contact with you easily enough plus you can set up multiple departments and even people (pseudonyms for you) so that it appears that you have a large support desk ready to help people.
This allows people to get in touch with you and gives them that warm fuzzy feeling that you are someone they can talk to. A lot of people like to talk to people before making a purchase, particularly online which is perceived as risky (even now) by many people.
I know that a good number of my sales have been because my site visitors can get in contact with me, including one gentleman who recently contacted me with a query and then went on to spend over $200 when I had answered and spoken to him!
A wiki is helpful because you can include information about your products, frequently asked questions and so on in here. This allows your customers to get information without having to contact your support desk, reducing your time answering tickets and giving them a quicker response.
It can also help with presales by answering questions and overcoming objections your potential buyers may have. It also reassures them that there is support there for their purchase and they are not going to be left high and dry.
Posted on 04. Mar, 2014 by MRR.
Once a month you will notice that I upload a file to the Private Label Niches site. This is a special bonus for MasterResellRights.com members that gives you another PLR product that you can use to make money with. I do get asked questions about this product and aim to answer those questions and more here.
Can I Add This To My Membership Site?
The short answer is no you cannot. This is to preserve the value of this product for the members of MasterResellRights.com and help all members make money from this as a product rather than it being spread across the Internet in membership sites.
Why Are The Audio File Included?
These are included for you to use as a bonus to help make it easier to sell the book or to sell as an upsell to the book. This can make the book a lot more attractive as a significant portion of the market like to listen to audio books rather than read.
What Should I Do With The Sales Letter?
I would recommend that you adjust the sales letter and personalise it so it is yours. add some bonuses to help sweeten the sale and add in your payment button and then test it. You have to make sure that you test the payment process because otherwise you could end up losing sales because people can’t buy your product.
What Is The Report For?
Including in these packages is a report. This is a short report on the subject and is meant to be used as a list builder. You set the squeeze page up on your server, change the form so it directs people to your autoresponder. When they sign up they receive the free report and then you can follow up with the emails including in the package (personalise them first though) and sell the main report to them.
This is a great way to build a list that you can market not only the main report to them but also other related products too.
How Do I Best Use The Articles?
The articles are included in this package to use as content for a website or as content for other sites for SEO purposes. As they are PLR articles you will want to get them rewritten at iWriter or TextBroker so they are unique, but it isn’t going to cost you very much.
These can help you to drive traffic to your site and to have more content on your website, which will help engage readers and Google.
Why Are Keywords Including?
There are keywords included in the package to help save you some time by showing you what keywords people are searching for. These can help you choose a domain name, create content and set up your website to benefit from keywrods that people are actually using and searching for.
These packages are a great way to set up a profitable info-product site that can become a stream of passive income for you. Of course you can rely on organic search engine traffic or set up a Facebook Page or use Facebook ads or any other paid advertising to get buyers to your site.
One of these products is added every month. Add this to your portfolio each month and you can easily have a network of profitable sites after a year bringing in passive income for you.
Posted on 18. Feb, 2014 by MRR.
Hands up how many of you actually backup your websites or online business?
Be honest now, when was the last time you took a backup? Today? Yesterday? Last week? Have you ever taken a backup of your online business empire?
I took backups every day, in fact sometimes 3 times a day because I knew how important it was to have a backup so I could recover my business if the worst happen.
The problem was there was one thing I didn’t do and this is the vital thing I bet you have forgotten about as well.
I never tested my backups.
I relied on the fact I was opening a piece of software, clicking the “backup database” icon and then downloading a file. I had taken it as this meant I could restore my database should anything happen to it.
How wrong was I?
You may have noticed last week a small glitch in MasterResellRights.com … unfortunately my database was corrupted by the webhost and I thought it would be easy to restore it from one of my many backups.
The trouble is, when I went in to my software and restored the database it said “backup corrupted”.
Of course, I had an immediate panic attack because I knew this was a problem; a serious problem. I tried another backup and had exactly the same result.
My heart sunk as I realised that my online business was dead. Every single backup I tried was corrupted and I had no way of getting my business back.
I contacted my webhost, asking them to restore from a backup but found out that because I used a dedicated server they didn’t take backups for me! (They do now and it costs me extra every month but it is well worth every penny for the peace of mind.)
There was nothing I could do and I was preparing to shut down my online business and start looking for a job when I decided to contact a programmer and see if they could fix it. They confirmed the backups were corrupted and would not work, but after an hour or two she worked out how they were corrupted and how to fix the corruption so the data could be restored.
Fortunately her solution has worked and I am incredibly fortunate to have found a programmer who was able to help me. The downside is that I have lost the last 2 to 3 weeks of data, meaning customers have had their accounts removed due to the corruption, but that is better than losing everything. It cost me a few hundred bucks in programming time but at least it didn’t cost me my business and livelihood.
I’ve now implemented more reliable backup methods that happen automatically and email me the results so I can keep a close eye on them.
But are you backing up your online business and are you testing those backups to ensure they work and you can restore from them?
Do you even know how to restore the backup you are taking?
Your online business is vital, it could be your sole source of income or your dreams for the future. Whichever it is, you need to make sure that your data is safe and that if your webhost gets flooded, hit by a tornado or loses your websites for some reason that you can recover your online business.
Posted on 13. Feb, 2014 by MRR.
One question I do get asked is whether you can use private label rights material with the Kindle and the short answer is you can’t. However, don’t stop reading there because there is a longer answer which shows you how you can use PLR and get it published on the Kindle. I have used this method and got my books accepted on Amazon where they are selling even today.
Amazon are very protective of their Kindle marketplace; they do not want to dilute the value of the marketplace so that their users don’t want to use it. They want it to be somewhere the Kindle users can visit and find high quality books that they can read.
In fact, Amazon are so protective of this marketplace that they do not permit public domain works to be published unless they have a significant commentary with them!
You cannot publish private label rights material as is on the Kindle. They will jump upon you from a great height and you risk losing your account.
What you can do though is use the PLR as inspiration for your books that will be accepted and published.
Most PLR, particularly the stuff we publish at MasterResellRights.com is actually well researched – the topic is usually a popular one and the content is typically going to be information that is relevant and interesting to that niche.
Internet marketing topics don’t do very well on the Kindle, so you want to look for topics that aren’t related to that, we have plenty of PLR books outside of this niche.
If you take a PLR report then it will typically be anywhere from about 5,000 words upwards. This is a bit short for a Kindle book so you will need some more content – you can typically find some PLR articles on MasterResellRights.com or another book related to the niche.
Mix these all together to get a book that is a minimum of 10,000 words. Any shorter and you will struggle justifying selling it for a good price on the Kindle.
Now comes the fun part; you have to rewrite it. You are aiming for 80% uniqueness realistically as that should get through the checking process without any problems. You can do this yourself or you can hire someone at a site like iWriter.com who will do it for you.
Once the book is unique you give it an attention grabbing name, get a cover designed for $5 from Fiverr.com and then you are ready to publish your book on the Kindle!
It really is that easy and PLR is a grat source of ideas and material for Kindle publishing. If you are looking to get in to Kindle publishing then using private label rights material is one of the quickest and easiest ways to start your online publishing empire.
Posted on 06. Feb, 2014 by MRR.
One of the decisions you will need to make when starting your online business is what web host to use.
Here at MasterResellRights.com we do offer all our members some free webhosting – just remember we set all acounts up by hand so it may take us a few hours to respond to your request. This is a great place for you to start hosting your online business, but there may come a time when you outgrow this and need more or you need hosting with multiple companies for SEO purposes.
There are four main types of hosting.
> Virtual Private Server (VPS)
Which you choose will depend on your business, how much traffic you are expecting, how much data you are hosting and what you are planning to do.
The high end of hosting are the VPS and dedicated servers. These are stand alone servers, with the latter being a physical machine running in a datacenter somewhere. They are naturally more expensive but you have full access to the server and can do a lot with it. High traffic sites such as MasterResellRights.com run on dedicated servers.
The reseller account is best if you are planning on selling webhosting services or hosting websites for people. This allows you to completely separate web accounts so that there is no access from one website to another. This means that you can sell websites and hosting without having to worry about one client being able to access another’s data.
The shared hosting is the most basic and hence the cheapest way for you to run your business. With most of these you can run multiple websites and some even offer you unlimited disk space and bandwidth. This option is great for affiliate sites and blogs, such as those you would make from the WordPress templates offered by ourselves.
There are many different webhosting companies out there and it is down to personal preference which you choose. It may be based on location as you are offering services to a specific country, it could be based on price or even just because you like the company. Just make sure they are well established and are not going to disappear overnight. A quick search online will find reviews and opinions of webshosts – check them out and make sure they are reputable and are not going to disappear with your data.
Once you have decided on a webhost you can start building your business, but remember no matter what you do to ensure you regularly backup your data just in case there are any problems. Oh, and don’t have your domain names and your web hosting with the same company – if they are separate and one of the companies goes under then you at least have a chance of rescuing your business, which you won’t if both companies go bust.