List Building With Resale Rights and PLR

A lot of marketers will tell you that building a mailing list should be the #1 objective for marketing online.  But one of the toughest things to do is come up with fresh, relevant content that your subscribers will be interested in.  Plus, in order to build a list you need to offer an incentive to those who land on your squeeze page.

Incentives are used to motivate visitors into taking action and subscribing to your newsletter so that they can become part of your community, and so you not only need a high quality incentive product, but one that is relevant to your newsletter or mailing lists’ theme.

Here is just an example of some of the incentives many successful marketers use:

  • A free report
  • A free eBook
  • A valuable course spread across several days
  • A free video tutorial
  • Free graphics

The list is endless, but being able to offer a valuable incentive isn’t as easy as it sounds.  If you want to offer a product as an incentive then it either means you spend a good amount of time researching, writing and designing graphics, or you could outsource the entire process – but then this can be costly.

This is where resale rights and private label rights are most valuable.

So long as the license terms permit, using a resale rights or private label rights product will cut out an enormous amount of cost, time and effort into having a valuable incentive ready to offer to your potential subscribers.

Here’s just an example of the power that private label rights can bring to your list building, and how you could potentially save hundreds of dollars in development fees:

  • Use a PLR squeeze page design
  • Flip a PLR report so that it is unique to you
  • Use a PLR newsletter set to provide valuable tips for your readers
  • Stamp your name on a PLR video tutorial

To give you a better idea of some of the types of PLR you can use, check out our private label rights category.

Not only will you be able to offer powerful incentive products on your squeeze page, but you can use private label content to fill your autoresponder sequence so that you are able to automatically send out new updates to your list without having to lift a finger!

I should point out that the most successful of marketers online will spend some time in what we refer to as “Flipping” a PLR product, if it’s a PLR product that you want to use with your list building campaign.  What I mean by this is by spending a little time in making the content far more unique, changing the graphics around and anything else that can make the product stand out.  Generally speaking, I can spend maybe 2 hours editing a PLR product so that is doesn’t resemble the original works.

One of the most important elements of building an active list is by standing in close communication with your subscriber base. You never want a lot of time to pass before you make contact, otherwise your list will grow “cold”.  When this happens, you lose that connection, and you’ll need to re-develop your relationship with subscribers.

So by powering up your mailing list sequence with hot, high quality private label content, you never have to worry about gaps in your broadcast cycle.

You can simply add additional PLR and RR content into your sequence at any time, ensuring that your subscriber receives consistent emails from you!

But, why do you want to build a mailing list?

It’s the easiest way to make money online!

Think about it. Rather than having to set up marketing campaigns to acquire customers, you have direct access to an existing subscriber base, right at your fingertips. If you offer your audience fresh content, relevant material and quality releases, you’ll be able to convert those subscribers into customers, and once you do, you’ll be able to consistently monetize your list by sending out additional offers and even promoting your own original products!

All you need in order to start building your own targeted list is an autoresponder account, domain name and squeeze page.

You can set up a professional autoresponder account with either or and you use the PLR content and PLR products that we add to Master Resell Rights to fuel your newsletter!